Curious to know what people think about this merger/acquisition. I was looking into Giant Spoon but now I’m a bit hesitant.

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I wouldn’t call it a “powerhouse”

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I wouldn’t call it independent

I used to work at Giant Spoon in the early days (my Fishbowl title is old; it’s two jobs behind) and performance media feels sort of antithetical to their founding values…The EVP of media had a saying: just because you bought an impression, doesn’t mean you made an impression. We didn’t pay for display ads because we didn’t think they were effective, and we primarily did custom partnerships. It was all about creative media tactics that would break through the clutter and make an impact. By the time I left, GS did do performance media, but it wasn’t a focus - only a few people, and more of a complement to the other work.

So merging with a performance shop doesn’t make much sense to me. Admittedly I don’t know anything about Wpromote and maybe they’re creative and strategic in the way they do performance.

Either way, I’m glad they didn’t sell to a holding company - that would definitely feel like a betrayal of the original pitch. We used to attract all the holding company people who were bored out of their minds or tired of bureaucracy, who wanted something different. I remember a time when a new guy was still at the office with us at 7pm on a Friday and I apologized about it, and he said “it’s fine, I haven’t felt this excited at work in years!” But I think those days are probably long gone anyway, at least in the media department. (Experiential is probably still exciting)

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“Powerhouse?” 🤣🤣🤣

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“Independent”???

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I would go for any job and see how the process unfolds given the market. May the odds be ever in your favor.

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Was curious too. Was considering Wpromote for like a minute when they were looking for peeps a month ago.

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This was always Giant Spoon’s plan. They’ve always wanted to be acquired.

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I feel like “Big Indies” aren’t any better than holding cos tbh. From what I’ve heard from peeps at BarkleyOKRP, it isn’t all that different. What a shame

Never heard of Wpromote until now.

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They are also fully remote.

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