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Anonymous User
Visual Storyteller
Guys, my friend had her last working day last week and she thinks she forgot to fill her timesheet for her last 2 days before handing over the laptop. What can be the consequences of this? She is really worried about this
P.S she belongs to a back end team serving the firm internally charging time on only one code.
PwC India Pwc AC
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He would be better served by clearly understanding the business problems he’s facing, and then determine the most creative ways to solve them. Maybe that involves celebrities and cheeky ideas, maybe it doesn’t. In any case, form should follow function.
Tale as old as time. Sad part is it still kind of works. It’s not a good long game for most brands but garners pr attention. Really depends on the brand. Worked for him at Pepsi because the brands entire ethos centers around entertainment and music.
Would not recco to a client as it’s a big spend for possible disaster if the right idea or partnership isn’t tied to it (cough cough Kendall Jenner spot).
I think the work done under his watch h has felt gimmicky at best. Sorry but hiring a celebrity as a bandaid for subpar story telling is not going to endear people to your brand.
Entirely depends on the brand and what they are trying to do. I’d also like to point out these aren’t brands that need huge breakout ideas to get on the map. I understand it plays a role in sales whether you are a giant or not, but I just think it is a whole different game. Apples to oranges depending on who you are dealing with.
Bull. Your creative sucks, and, there was always "data" Todd. I used data as a defense, wayyy back in the 80's, to convince Jim Breakfield, the President of Kraft Foods, to back my creative strategies on five brands. He did, only after his wife, said she liked my stuff. Funny how that worked. Miss Jim though, he was a good guy. So much fun back then, spent tons of dough, laughed a lot, and made Kraft billions of bucks in the process. So many adventures.