Does anyone else struggle with marketing leadership when it comes to distinguishing top-of-funnel messaging from mid-to-lower-funnel content? My direct manager and I have faced this challenge for some time, and now we're at risk of being "managed out" due to power struggles and a lack of alignment on how TOFU content should be written.

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Build a communications strategy? Link to business and consumer objectives.

It’s not so hard.

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I feel like I need you to say more. Where are you disagreeing? What content is the issue? Are you writing the marketing content and they don’t like it? Or are they not liking what you are doing with the content once you have it? I need more information on the situation.

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