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What did DH actually contribute to Relax Your Tight End? DH has been in this since the pitch.
Creative platform strategy
Media creative
Social and influencer
Consumer and HCP engagement strategy
That’s four full workstreams, not a supporting role. And it’s why DH stood alongside the rest of the PO1 team when the work took home a Grand Prix Pharma Lion.
The full DH team did a lot actually - including uncovering the insight that drove the creative concept. We also lead medical, engagement and social strategy. We created channel plans and executed a full funnel campaign in a few short months… all while maintaining our day jobs. So yes, Fallon did an amazing job with the creative, they’d be the first to admit they couldn’t have done it without us.
I’ve been wondering the same exact thing