Does liquid death run paid advertising or do they just produce content and get earned media? Whatever they’re doing it’s clearly working but I’m curious if anyone has seen a “commercial” on OTT or elsewhere.

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Boosted social can get more eyeballs than TV at a cheaper rate and you can convert through them, too 🤷🏻‍♀️

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Well it does for LD.

I’ve never seen a single person actually drinking liquid death.

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And howl long has coke been around? And how much is a can of coke?

A lot of my nieces and nephews in their twenties drink it. And I see people drink them at shows and music festivals too.

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They ran a Super Bowl spot. Guessing they paid for that.

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I think it ran right after the Super Bowl. It ran in New York, too. It was a very fun spot, too.

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I’m still waiting for someone who doesn’t work in advertising to mention it to me.

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They’ve been all over music festivals and city street festivals. And even earned is paid for.

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i see paid social ads (IG) occasionally

they had a “fake” campaign with The Deep from The Boys that ran paid ads in believe

superbowl ad

so yes - definitely a paid presence.

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