for my AD's and copywriters..... when strategy team provides insights and "what ifs".. which essentially are concepts, do you think that it's helpful, or do you feel like it's stepping too deep into your role as a creative?

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They’re just thought starters. Not stepping on toes. I appreciate them a lot of the times and it’s almost like a strategists way of pressure testing their brief. If they can’t come up with any thoughts, how would we be able to?

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That’s a good point!

Sometimes those thoughtstarters sound like they hold weight but when you actually try to execute on it, it falls apart.

Overall it helps to hear about other angles though so I like them

Very true a concept needs to be more solid with legs. Yea they help channel my thinking and ground my ideas in specific areas

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