My marketing people - does anyone else's company have a dedicated "Marketing Response Team" (MRT Team)? Or something similar? Might be called something else at other companies and I just have no clue.

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We don't have an MRT team, but our business development reps are responsible for networking and bringing in leads, and then those leads are passed to sales for the technical aspect and to close them

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My company does. I’m not 100% on everything they do but their basic job is to respond to potential customers who put their details into out website to either “request more information” or to get access to one of our reports.

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Mine doesn’t, but it sounds interesting. What does yours do?

Is that like a crisis response marketing team?

It's similar to what an SDR team would do, but with interested leads/marketing qualified leads rather than cold leads. If that makes any sense...I don't know that other companies break it down this way.

Thanks! That's helpful

Yeah we call them BDR's and they transfer leads to the sales team

Ours is called the Demand Response Team or Virtual Demand Center. But some just call it inbound support?

Good to know! Thanks

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