For those hiring in SaaS sales, what’s more important—previous tech experience or raw sales ability? I don’t have a tech background, but I’m great at building relationships and closing deals. Would love to know what hiring managers actually prioritize.

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It depends on the company. Some care more about industry knowledge, but plenty prioritize strong sales skills over a tech background. Show them you can pick up the product quickly, and you’ll be fine.

It can vary quite a bit, often depending on the product. But a basic observation is that people can often pick up the product knowledge relatively quickly. But if they don't have sales instincts, for lack of a better term, they probably can't pick that up. So sales skills can often be prioritized over tech knowledge.

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