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Happy long weekend y’all.

Package has arrived! 💯

So much to love about this one.

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Rising Star
There are better options. They’re an overpriced fashion brand masquerading as serious watchmakers.
They get hyped because a) fashion brands tend to get undeserved hype from social media (e.g. Daniel Wellington); and b) their brand leans hard into the blue collar, Detroit built aesthetic (99% fake) that people like to buy into
Fashion brand. Stay away from their movement.
Visual Storyteller
There was a big menswear push / obsession 5-10 years ago for supporting heritage brands that manufactured in the US, Shinola was pretty good imo with jumping on that train and positioning their watches as being MADE in the GREAT city of DETROIT, despite them really just assembling and finishing in the US. Mens trends tend to stick longer, and I imagine there are still dudes looking for watches with a Made in the USA tag
Tacky quartz watches where most of the price you pay goes to their GQ advertising and made in America smokescreen… hard pass