Hello 👋🏻
Anybody with retention marketing experience (particularly adopting a new CRM system in their organization - SalesForce Marketing Cloud) or in contact with a retention marketing folk. I’d like to have a small chat around understanding this exercise. Let me know. Thanks 🤘🏻

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Posting as :
works at
You are currently posting as works at

Do you mean migrating from a none SF CRM system to SFMC?

Yes
From multiple places to SalesForce Marketing Cloud. I’d just like to understand from a Marketing Retention perspective:
1. The steps you would take in reviewing the current customer communications journey.
2. How would you prioritise the work?
3. What key metrics would you look at to
assess the impact of your changes?

Are you looking for help specifically with SF?

Well in general tbh.


Migrating Comms from multiple places to SalesForce Marketing Cloud. I’d just like to understand from a Marketing Retention perspective:
1. The steps you would take in reviewing the current customer communications journey.
2. How would you prioritise the work?
3. What key metrics would you look at to
assess the impact of your changes?

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