Hey everyone, I’ve been working on performance marketing projects for a while now—handling paid media, optimizing ad spend, and improving campaign performance. However, my work has been more project-based rather than a steady role.

I’m now looking for a full-time, remote job in performance marketing but finding it challenging to secure the right opportunity.

For those who have transitioned from freelancing or project-based work to a full-time role—what worked for you? Any tips on standing out.

Time to play client. You get to hire an agency for some TV/Hulu commercials. Preferably independent, preferably small to medium sized, and preferably NYC. Who you gonna call?

Is there anyone who completed the last SHL test and is waiting for the result or call back from HR. For me it's almost a week now after completing the last SHL test but no reply from HR.

Note: Completed all the rounds and documents are also submitted.

Please share here if anyone faces the same situation or any relevant scenario.

What are some common reasons that a COUNTIF formula might not be working correctly? I'm using the correct range and value to count. I'm not seeing "ERROR" but the values aren't correct (it's not counting everything). Thx.

Anyone expecting layoffs due to COVID-19? There’s an indefinite hiring freeze and most promotions and have been paused. 👀

What are some of the truly impactful, long-term cost curve bending opportunities you have worked on for health systems?

See the George Floyd trial verdict will be announced in the next hour.

How are you counseling clients around this? Or, are you not counseling clients on this?

Curious to hear from the bowl.

Pause. Breathe. Proceed.
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Sunday Wordle

Wordle 274 5/6*

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Deborah Chow with the grand slam on Kenobi episode 6 - that is all, a must watch!

So after that rally, who still going with "Trump isnt racist"?

Does any firm reimburse for part time MBA ? Thinking of applying for Booth part time MBA

How easy is it to move from an investment bank firm to a tech company?

Yoga folks! I used to do yoga and exercise frequently. Things happened, getting back on the wagon. I'd love to work up to a daily practice even if it's just a few mins - but I do need to incorporate other programming as I've got some covid lbs to lose. For those of you who do yoga regularly, wondering how you incorporate and/or balance your practice vs. other types of workouts or if you mostly do strengthening type yoga in that case.

Anyone working as Patient Recruitment Assistant?

I was contacted by Recruitment agency; they created my profile in iBegin; later nothing happened! Now I couldn't apply to any positions in TCS. Can someone advise what to do next? Looking for HELP! My last working day in HCL is 8-April. I work as Scrum Master.

Thoughts on Martin as it is now?

Tips on looking for a remote position in the communications, Public relations, or marketing field? Everything I find seems to be a scam, way underpaid, or a 100% commission based role.

What tools do you use for quarterly brand trackers? I’d like to do a survey for my customers to measure brand sentiment. Are there better tools than Google Form?

I recently got a job offer through a company that offered me the high end of what I was asking (75k) but since it is the high end of what I asked for, do I have room to negotiate? Do I have a leg to stand on if I even try negotiating at the point? I have til Friday to fully accept. I’ve never negotiated my salary but want to be sure I’m being paid fairly for this site merchandiser role! TIA

Hi so I need help. I currently work to bring clients into the company i work at for web design, social media management, and brand strategy. I also do this as feeelance on the side, so where do I draw the line between who I refer to the company I work for or who I personally do freelance for? I don’t want to short out the company I work for but also love freelance and am more than capable of the work.

I’m still in the entry levels of digital marketing and I’m looking to expand my skills. What would you suggest to get certified in or skills / programs to learn.

Is automated bidding the only way to go about? I know manual bidding may not be efficient but is there a middle path where you can get good efficiencies but also have control over your bidding?

Hiring a Social Media Manager. Looking for someone with strong lead generation and conversions background. Any suggestions as to best places to find these talents?

Hi Everyone, our organization is looking to add an experienced account leader to our team. Through the vehicle of a digital marketing & analytics agency, our mission is twofold and ordered: 1) to empower our team to achieve their dreams and to best help others; 2) to honestly partner with our clients, and with their best interests, build scalable solutions that provide profitable growth.

Facebook Ads after iOS 14 changes.

I'll share my experience and urge you to share yours:

Since iOS 14 changes, Facebook ads isn't the same anymore. Why?

A. >75% iOS users denied tracking. They are no longer tracked across websites/apps. Facebook lost its edge.
B. Targeting and conversion tracking aren't as effective anymore.
C. Many advertisers have been migrating their budgets from Facebook to Apple and Amazon ads.

What's your experience? Let's all learn.

#FacebookAds

Will an MBA set me apart? I have a BS in Marketing from top 15 undergraduate business program with a 3.8 gpa, 2 years work experience (3 by the time I’d enroll), and scored in the 63rd percentile on the gmat. This qualifies me for an average business school (ranked below ~50). My goal is to move into a management position within the next 5 years and eventually move into a director or c-suite role. At your companies, do most upper-level marketing employees have an MBA? Is it from a top school?

I’v been in digital marketing for almost 5 years. I want to switch to marketing operations or research, because I find I’m better at and more interested in market research, audience research than keyword research or writing ad copies. I applied for some marketing research and operations roles, but no luck.

I understand I don’t have enough direct experience and platform experience, like Nielsen.

Any advice?

Has anyone transitioned from traditional to a digital role? How did you go about adjusting? I'm in print looking for a new opportunity to expand to digital. I'm not sure where to start.

Tips for running grassroots advocacy campaigns? Volunteering for a startup nonprofit that’s working to galvanize young people around climate change.

Any and all advice on how to gain visibility is appreciated!

What’s going on with those LinkedIn job opportunities right now??? Has anyone gotten one lately? What did they say? I’ve gotten one job opportunity through LinkedIn, while freelancing, so far.

Social media managers — can I see your portfolios? Or any advice on how to showcase a portfolio in terms of what platforms to use etc.? I’m looking to create mine!

Hi everyone, I have a quick question that’s kind of silly. I work at a pretty small company leading marketing. My title is technically Marketing Lead but I want to put Head of Marketing on my LinkedIn etc. I think of these titles as totally interchangeable—I just like the way the second one reads better. I know titles don’t really matter, but I’m battling a little bit of imposter syndrome.

What does everyone else think?

I’m interviewing for a job and am in the third and final round. I have to develop a strategy based off of a case study and then do a 30 minute presentation to a panel of people. I haven’t ever done this before. Does anyone have any advice or best practices for this?

Hey everyone,
I’m currently a Market Analyst for a small consulting firm. I’m looking for a new role with room for growth. I bring enthusiasm and experience in modeling, forecasting, and research. I would be grateful to be connected or referred for any open roles you might know of. Thank you!