Hey Geico! Retire the caveman bs. It’s not funny. It’s uncomfortable. It’s embarrassing. What’s the point? The idea didn’t survive a TV show. WAKE UP!

likesmartfunny
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We’re the only people who remember there WAS a tv show.

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So, if the idea isn't good enough for a tv show, it shouldn't be a tv commercial?
That's the logic here?
Ok.

Geico is one of the very few brands that does consistently good work. Go be salty to a brand that deserves it.

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Nope! The caveman spots are shit. It’s like watching an alcoholic who really needs to go to AA but doesn’t realize it. It’s pathetic.

Geico lost its edge a while ago and, frankly, so did Martin. Which is a shame, because I really want to like their stuff.

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They used to rotate the caveman and the lizard. Old people liked the lizard so they couldn’t get rid of it. Now it seems the caveman has moved to the nostalgic demo.

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Agree. They’re almost 25 years old. Time to introduce some new characters. The whole reason it was so iconic was that the line had so much potential. “Don’t become your parents” is a great example of how it can be pushed.

The problem isnt the characters, its the writing. Which i assume is due to the new cmo and marketing team at geico.

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