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Well, not sure this debate was a great branding opportunity for either of them. At the end of the day the vice presidential debate is not that important. People will talk about it for a day or two but the news cycle will be off the debate by the end of day Friday. I will see they did fine, waltz had that great line when Vance wouldn’t say Trump lost and Vance came off as human and competent which were the biggest goals for him .

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I don’t know that this matters that much in the grand scheme of things. If anything, maybe just a fun experiment when it comes to thinking about branding yourself. I can’t help but feel like it is really hard to look objectively because there is so much going on behind that.

Neither one established a brand (you can’t in that short of a time), but they did improve their numbers.

Vance’s favorability started at a -30 among the American people and ended at a -3 the morning after. Waltz was at +7 and then ended +29 (iirc).

I fear we’re going to take the wrong lesson from that data (“say something wrong but do it confidently to improve your score”), but that was interesting to learn.

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