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For staff, be honest, but definitely include frequent collaborators.
For clients, ask some of the ones who enjoy working with you of they'd mind providing references. It's better than logo soup, and generally 3-5 will stop that question.
For revenue figures, unless this is a major client who's asking you to front ad budget and they need to verify liquidity to evaluate any pending contract, this is highly inappropriate. You don't get to ask your prospects for their business model, and they shouldn't get to ask you for yours. If they insist, well, it's up to you what you want to do.