Who in the agency would you say has the ultimate responsibility to come up with the agency’s pricing & services model? Biz Dev? Finance? Ops? Project Management? Other? (Context: we have an ongoing issue where a biz dev / accounts person will eagerly be coming up with half-baked solutions for a prospective client, and it always feels like a cluster F when they want to know what resources, budget, and time we need in order to execute said service - which they thought of in the first place!)

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It’s dysfunctional whenever any team scoped work on behalf of another team. Every team should be responsible for scoping their own work and figuring out what to take to clients should be a collaborative exercise.

Your commercial team should be responsible for pricing based on delivery costs that come out of scoping. If you are properly tooled-up your PMs should be able to use templates to rough in costs, but that should still be vetted by commercial team

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It’s common for agencies outside of creative to completely misunderstand the role of PM in a business. The concept of delivery management and program management as a core specialisation is foreign to most. Depending on how junior you are, now probably isn’t the time to change the company single-handedly.

But there are a lot of great resources out there that explains the difference between PM and X; start pulling them up and having chats with your line manager about them in the context of “so how do we build me up to this?”

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