Hi All. Looking for thoughts on vertical expertise and whether it’s just a good sales tool or whether anyone has considered structuring the company in this format because it drives stronger work? I’ve always been fairly anti vertical because I think it stifles ideas and thinking, but you can always have people that specialize that you pull in when having bespoke industry knowledge can help. What do others think? Do clients want this from their partners?

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My experience has been that clients say they want it, don't really want it, but do unconciously expect it when the work starts.
Frankly, I think now more than ever it's important that partner teams are focused on what's right for themselves, then find the clients which fit that.

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