How do you feel about seeing spec commercials in a book completely done with AI? Not Michael Bayesque or anything, more for the benefit of good quality.

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I’m not a creative director, but I think a couple completely done with AI wouldn’t hurt. I’ve generated entire ads with AI and it can be difficult to direct for the right nuance and tone for the ad, but if you can fine tune it to show your idea, definitely helps Imo. I wouldn’t do your whole book in AI, then it feels less like a tool and more like you are dependent on it to make your work.

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I feel like soon, if creatives don't have any AI generated content in their books, they will be passed on.

Commercials? If the creative is applying for a job related to post-production, that could be a good example of their taste and technical expertise level. For other positions, It wouldn’t be a particularly strong example of ability to work collaboratively, ability to sell-through to a client, set experience, etc.

This is for a juniorish book

Any tool that helps you bring you idea to life & present it in the best possible way is legit. At least it shows the way you envisioned it, which gives a lot of insight in your creative process and taste.

As long as it doesn’t feel like it’s AI for the sake of AI.

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