How does one navigate the constant “unfortunately” responses? I’ve shared my portfolio and resume with friends, coworkers, and even strangers, and 95% of the feedback has been positive. Even ChatGPT and Claude give their approval. Yet, I still get an endless stream of “unfortunately” replies, always with no explanation why. It’s incredibly frustrating.

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Creative agencies can tell if the work is entirely made with AI and if it lacks any actual campaign worthy conceptual thinking. 360 ideas with legs for digital/social/tv/print and experiential is what they will look for. If you just have some hacked together AI pictures that won’t cut it. A pretty picture needs to mean something or it’s just that - a pretty picture. And you need solid write ups for those ideas to show strategy and problem solving. Also you shouldn’t be asking friends and AI if your work is good. That’s like asking your mom if you can sing. Of course she’ll say yes even if you’re tone deaf. You should be asking industry people and recruiters. Actually asking them what’s wrong with your book and how you can make it better.

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So yeah this response is the reason why recruiters are saying “unfortunately”. Take advice when you need it. Ask them directly why they turned you down.

likesmart

The way you’ve worded this implies having a good portfolio means you should get a good job somewhere. That’s only like one third of it. You also need to have a network and some connections and also your personality (in interviews, are you a good fit both as a person and does your book show work that aligns creatively with the agency/creatives interviewing you).

likesmart

My issue is that nobody even looks at my portfolio. (I can tell with the analytics, and custom passwords.) My resume has lots of great agencies on it, lots of major awards, customized skills and keywords, but no one ever looks at my work. Then I get the obviously dishonest, “we’ve throughly looked at your application, work and qualifications, but unfortunately…” form email. I’m convinced I’d at least be getting interviews if anyone would just look at the work. Obviously bots and non-creative HR screeners running the show. Also, I’m not 26. Or 36…

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Yeah, I DM people directly all the time. Crickets.

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