How often do you think clients are being honest when they say they 'don't have the budget'? In my experience, it often seems like budget constraints are used as a convenient excuse to avoid exploring innovative solutions or committing to larger projects. Have any of you smart folks on the bowl figured out tactics or questions that help reveal whether the budget truly is the limiting factor, or if there are other underlying concerns that need to be addressed? Share you experience with this!

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I’m on the client-side right now. Budget’s are pretty set in stone. Wiggle room comes from, you guessed it, internal stakeholders who are bout that life—just like any other situation or shop.

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When I was client-side for a global CPG brand, budgets were submitted fall for year-end approval. Most client orgs run themselves like a business so, yeah, budgets are set. But also throughout the year a CMO might be able to take from one program to support a different one as things change. They’re still working with the same approved overall budget for the year.

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