I got promoted… and immediately demoted in the eyes of the room. I’m a senior copywriter who just got promoted to ACD and somehow, I’ve never felt smaller. I walk into meetings and still get mistaken for the account coordinator. One creative director even asked me to take notes. Meanwhile, my male counterpart (same title, same timeline) was immediately invited to pitch high-level strategy and looped into leadership convos. I keep getting handed just polish this~ briefs and told to jazz up the deck. How do you make them actually see your role without sounding like a broken record?

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Work on your presence, confidence & wardrobe! I know a few career coaches help with this. Lots have YouTube channels.

likesmart

Ooo could you share these names?? Thank you!

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Who promoted you? Talk to them about the role, your goals, and setting clear expectations.

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You can be proactive. Instead of waiting, you can also take the initiative. Like... Work with the other leads on the accounts you are working on. Ask them questions about the clients and the different lines of businesses. Understand those goals. Show them that you can see the big picture and bring ideas (doesn't have to creative related specifically, can be process too) to help clients real their goals. Own being a mentor. You don't have to constantly be talking, just make sure when you do say something, it's insightful and it matters, that they'd want your opinion on.

You got the promotions, so they did see something in you. If you're still unsure, speak with your supervisor and talk to them about your career development and how you see yourself stepping into this role, what else you can do to continue this path towards a CD

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