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I hope everyone has a nice Toad tomorrow.

Happy long weekend y’all.

Additional Posts in Advertising
Year in search was a little off the mark, no?
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Damn. Went to a spot like that for a hot second. It was truly just size and go live. That’s the stuff the platforms will fully automate.
Hard to care when you have to deliver every day
I work full time on social at a full service agency and that’s not how we approach things. Everything is very craft-driven but what does drive me nuts is that my CDs can’t approve anything without having a reference of it on social. Not that it’s a trend but just a reference of someone else having done it.
Because clients ask
Im not a social creative but working on a ton of social rn and not having fun
What’s social media and why are my prod budgets spent on influencers?
I’ve just noticed the same during a recent freelance stint at a social agency. All those people show in reviews is “this or that influencer would be great” or “here is a new trend” with absolutely zero idea for what exactly they want to do.
It’s sad what this industry has come to, but I think there is hope that all that idea-phobic stuff will get automated soon and what will be left is good, old, inherently human ideas-first thinking.
yes but also client never give a shit about making fun work and no leaders seem to know how to sell it
because that would be considered “trying hard,” which is cringe for them
So as the creative director on the team, what do you plan to do about it?
I run more campaign stuff. These projects I’m just pitching ideas. Everything is by committee. No one is is charge. All group brainstorms.
Rising Star
I mean, if the clients don't care, why should they?
Yep
all the creatives are saving their energy for the juicier briefs that have more money behind them.