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Exploit the fact that you’re young (assuming you are). $10 says your strat director knows nothing about e.g. tiktok and is too exhausted to come to grips with it (yes I’m projecting). Make yourself an expert in how it works and how to commercialise it. Tell them that’s what you’re doing, and let it be known that you’re the person to go to for anything related to that thing.
The fact you’re asking this question and already doing what you’re doing tells me you have a bright future ahead. Get in touch!
What BS1 said.
Other than that just go above and beyond even if it’s little. For example, when I was an intern my first project was to compile a spreadsheet of B2B print magazine rates for a sub brand of one of my agency’s clients (riveting stuff). It was a slip resistant work shoe so super niche. In trying to figure out what kind of magazines would make sense I did a lot of research about slip resistant footwear and who it pertains to. In addition to the rates I made an info graphic with all the stats I came across. Found out 4 years later, on my boss’s last day, that the little extra went waaay further than I could’ve guessed. She had forwarded it on to the entire rest of the team to brag about how great her intern was etc. it honestly wasn’t anything special but it showed I gave a shit and wanted to contribute. Needless to say I got a job there at the end of the internship.
Is there any research for thought leadership pieces you can help with? Or my research / α presentation on something that will help school the team or agency at large - eg a lunch and learn on tik tok. Maybe ask what kind of projects would be helpful for you to work on to add value to the department and cite a few examples as thought-starters. Also; kudos to you to being proactive and asking all the right questions.
Thanks! I’ve been giving ‘lunch and learn’ type presentations every other week that people seem to like, but love your idea for thought leadership.
I’ve already been sending out newsletters, trends decks, etc. but would love to hear any ideas or thoughts of what I could do with my extra time.
Go deep where others on the team can’t or won’t. Or find a way to communicate really essential information for an account in a simple way.
There’s always some random thing I want to learn more about or feel I should brush up on but don’t have time to pursue.
Thank you all for the thoughtful replies!
Also if anyone wants to connect, looking for a mentee, or intern DM me!