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let's be honest with ourselves if it wasn't made by wk everyone would hate it
Correct take.
Guys, it’s just fun. We shouldn’t take ourselves so seriously.
Way to support your own peeps. 👍
You think Gut was the first agency to make gag products?
CPB starting doing stuff this way before it caught on in Brazil.
And Gossage was doing it decades before them.
This isn't new. It's how we have fun in a business that is increasingly being driven by media and best practices.
If it helps ppl get the most out of Heinz products (specifically packets) I think I get it, it just kinda weirdly adds an extra step. People like collectibles it’s a fun stunt/product I guess? Idk anymore haha
It also reminds me of this guy’s work:
https://youtube.com/c/UnnecessaryInventions
This solves a real problem in the world in an over the top way. It’s fun. It’s leaps and bounds better than the “attention for attentions sake” award show bait.
Real problem? If you have two fingers you can squeeze all the ketchup. But most people don’t really care and just grabs a bunch of packets, which for the brand is a good problem to have.
It’s a gimmick that just a few people will use but the advertising press and awards jury get on.
For the record, the creative director on the idea is a close friend and super talented person.
Fake right
April fools in September.
Also, am I the only one bothered by stock tracks that are just rip off of famous songs? (Disclosure - You & Me)
Chief
Well the site is real and they are actually selling it. Didn’t go through with the purchase to see if there’s an a-ha it’s a joke twist though.