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I’m glad you’re loving it! I’m moving from defense to a PI firm and like the bonus incentive as well. Just spread the word to everyone you know so they are aware that you’re doing this kind of work and will give your number out once somebody needs you.
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100% why I’m switching. I do med mal defense and I never got any satisfaction out of denying compensation to someone who was disabled or lost a loved one. In contrast, I’ve done a few PI cases on the side and loved them and could see how I was helping someone or even totally changing their life. And instead of a set salary where going above and beyond really isn’t rewarded I’ll get a nice base plus a % of my recovery so they sky’s the limit. Much more motivating.
Aside from firm marketing resources, the best organic way I’ve gotten out there has been through everyday conversations where you tell folks what you do. My plumber became a client after his first time fixing something at my house. A woman I sat next to on a plane had recently been in an MVA, now she’s a client. Being extrovert about your position as a plaintiffs attorney but not pushy about trying to sign people up is a natural way to gain clients organically, so always carry your cards on you. The other aspect that has been helpful is becoming a member of local organizations outside legal groups and aim to get on the board. I like history so I’m involved with local historical societies. When you’re the only lawyer around, they bring their legal issues to you.
Market yourself, not the firm, in the ways that people have mentioned. People generally hire lawyers, not firms. In addition, treat your clients well, communicate regularly, and be empathetic to their injuries and the time it takes to go through the process. Referrals are usually the best clients.
Market yourself not the firm. You can lose your personal referral if they say they called for the firm rather than for you the individual.