How do you create the visual direction of a print campaign for example? Is it generally just about creating a mood board that sets the look and feel? Should it be specific (as in drawing or illustrating) with the pose and the framing?

Cause my thinking is more of the former where you give the photographer their own take of the idea. Curious to know how you do it.

like
Posting as :
works at
You are currently posting as works at

You do whatever helps get the final product closer to your vision. Most photographers or production artists are going to want you to be a little more specific than just a moodboard. Mood board + sketch + description. Generally speaking, you’re not paying them for coming up with ideas for you, they are executing. You’ll need to be considering the entire design and layouts of the whole print campaign and make sure the photo assets you are getting fit that.

But talk to your creative director and producer about what they think. It depends on the concept. And depends on the photographer. There’s just a lot to consider and it’s your job and responsibility to think through the details and make sure it all turns out looking good. Good luck!

likehelpful

if you find yourself needing a photographer, or need help developing your project give me a shout!

Related Posts

My ADHD brothers and sisters who use OneNote, I'm looking for a simple but effective note taking structure which I can stick to. Trying to be more consistent. Please share what works for you:

A) how you structure OneNote tabs vs pages, meetings etc.
B) how your notes are structured. Do you have a go-to template?

like

Currently on the bench choosing between a PMO role for onboarding an asset manager or a PM role for trading platforms consolidation. My background is in ops consulting and implementation cont

like
like

Has anyone transitioned from Big 4 Tax (M&A/International) to a law firm before becoming a qualified lawyer.

I.e Law background/LLB but no legal experience

like

Do you think it's moral for top executives to make decisions about their own pay increases?

like

What’s the general timeframe for banks/financial institutions interview process? I find that the process is much longer and tends to drag on. Are there set seasons when these companies will hire in general?

like

Hi , I recently started preparing for " data analyst" course. I have masters degree in computer science and 2 years experience as business analyst. Currently I'm on a career break of almost 7 years and trying to get back into IT as a data analyst now.
I started doing a course on coursera " Google data analytics certificate " . I'm not sure how to get back into job market. Please suggest any courses or road map to entry level data analyst jobs?

like

Can anyone refer me for Cloud AWS Devops roles in your organization please .. can join in 2 months.. #TCS #Wipro #IBM #PWC #EY #DelhiNCR#Cloud#Infra#Azure#Aws

Have you all tried dating apps? If so what’s been your experience at this age?

How to know our current CTC in WorkDay in IBM? Could someone please tell the steps.
TIA
IBM Consulting

like

Has anyone experienced your spouse/ex turning your kids against you? My toddler son is aggressive towards me and uses words not normal for toddler vocabulary. MIL also adding fuel to the fire.

Anybody able to pick up the Pelagos 39 yet? If so, post some pics of those bad boys. Name is on the list so we’ll see about timing…

like

Hi Fam! I’m leaving from current firm and have a one week gap between last day and start at the new firm. What happens to the healthcare insurance for the week I don’t have employment? Should I discuss this the current firm or new firm?

like

What's BDO AND RMS Offering in India to TCII AND ACTING SENIORS ?

like

How to get a PSM certification

like

I have a client interested in being innovative within the OHH space. My team doesn’t seem to be so well rounded in this area... any suggestions?

Just sharing a few of my doors. You can save them to your phone and use them in your Bitmoji classrooms.

Post Photo
likeuplifting

Any digital marketing analytics folks here ladies and gents? Could you tell me the tech stack you guys are working on / with

like

Does anyone have any experience working with Jzanus consulting?

like

Additional Posts in Advertising

A former colleague reached out and asked me to connect him with my account rep at Google and Twitter for a new professional venture, but he no longer works on the account in question. (I’m on a new account now.) How do I reject his request in an objective, appropriate manner? It feels unprofessional to refer someone totally OOS to reps I no longer work with.

like

There aren't recruiters on Fishbowl because that's how out of touch they are.

likefunny

know cool places to do wood work, cooking, pottery class in Chicago? need a new hobby

like

Probably should’ve had someone check the spelling on this....

Post Photo
likefunnyhelpful

If you work at a small agency in NYC, could you tell me what your monthly health insurance premiums are for families? I'm at a small agency in NYC and the health benefits for a family are almost prohibitively expensive, ~1,500/mo with a high deductible. Would love to know if we're competitive or not and if not, share that info with our HR and bosses.

like

Is it normal to be completely ghosted by former coworkers after layoffs? Calls, texts, emails ignored (other than ones having to do with the admin aspects). I’m paranoid HR told people to not respond.

like

Accepted job offer- contingent on a background check. Should I wait till the check is complete before giving notice?

like

Who know‘s the agency behind the old Airwalk spots?

Post Photo
likehelpful

Where is the lie

Post Photo
likefunny

Got a new job in Silicon Valley. Moving from NYC. Where should I live?

like

What happens when you get laid off? Do you get to stay until the end of the day? Do you say goodbye to people or try to leave without anyone noticing?

like

I’m client side and looking to find a new agency to build social creative. Would love suggestions for your favorites!! Bonus points for boutique/independent agencies.

like

In this current advertising climate, if I get a freelance gig in pharma, I’ll be extremely grateful. Am I the only one who feels this way?

like

Hey y'all, I'm a copy acd at a mid size agency and wondering if anyone wants to partner and make some ads? Maybe enter some chip shot awards or just be creative together. Last few months have been bummer clients and I wanna do something semi-fun. Open to any level juniors to whatever.

like

Is anyone at a job they really, truly enjoy that also pays competitively (and has good benefits)? In my experience, I haven’t found anything that satisfies both. Either I love the job and I’m grossly underpaid or the job is totally mediocre but the money is great. Is it really possible to have it all or do I need to lower my standards? Maybe it’s just the way this industry is?

like

How many hours of sleep on avg do you get per night?
What’s your routine?

like

Lots of respect for the staffers at Spotify if they end up walking out of their jobs for something they believe in. That said what a sad mess we have gotten ourselves into when we try and censor every dissenting opinion as hate speech, especially when Joe Rogan has exhibited more journalistic value than most major news networks.

like

What's the email format for Facebook employees?

like

Taking a month off between jobs to mentally reset after a toxic workplace. Any book/podcast recos focused on maintaining mental health and drawing boundaries at work? I want to come into this new job with a fresh mindset and plan of how to keep my sanity intact this time around.

like

Trying to get out of advertising, what are some other job options or industries worth trying out?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal