Thoughts on purchasing leads?

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FYA defense attorney, didn't realize you could buy leads. That explains some of my cases...

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Be careful. You want to know “how” the leads are being obtained to make sure you get quality leads.

For example, Google now has a “pay per lead” model for attorneys that is less expensive and more effective than their older “pay per click” model. And you get to pick and choose what specialties to be found for.

For example, “interruption marketing” (like an advertisement or cold call) can be effective for certain niches, but terrible for others.

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I thought there were ethics rules against purchasing referrals ?

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