I know I should be happy that Burger King is trolling Chick-fil-A but knowing how Burger King and it’s agency are always out for award bate just seems a little disingenuous. Or am I overthinking lol.

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Overthinking. Two things can be true. They can be doing it for awards, but it is also helping raise awareness, calling them out, and donating money.

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What agency?

@CW - so are you saying nothing a corporation or agency does can be good? It will always for the wrong reason. I imagine this could be debated for a long time. Where do you stand on the question and is it an absolute for you?

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