I lead comms for a b2b company, and after presenting our social strategy to my new cmo, he said - you know you're too old to be doing social, right? is that odd?

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Odd and illegal.

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Law suit and big bucks!

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Insanely wrong. In fact, I've worked in social media since the early 2000's for Fortune 100 brands and what the space needs today is a few grown ups and REAL marketers.

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That's a convo for HR

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All I can say is, don't lose that job. I got forced out of government PR a year ago (thanks, Elon Musk). I have 30+ years in PR and I keep getting the, "Thanks, but we've decided to go with someone with a different skill set." I have every freakin' skill set. What am I missing? Oh, yeah, my youth.

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Will add - make a record of this. Write down exactly what the CMO said, when they said it, and who else was there. Just in case.

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He'll value you're experience when the next issue blows up, social media becomes the first line of defence and company's response needs to be strategic, not just a vibe...

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YES!!!!

Shortsighted but sadly typical for social to be viewed as something juniors do.

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