PR and Communications

Hearing of layoffs with some Chicago agencies. MSL...Porter...Ketchum...others? Sign of bad economy coming? Hate to sound skittish, but I lived through 2008

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Ketchum here. We had layoffs across North America, not just Chicago. I think the entire marketing industry (not just PR) is dealing with a new frontier where all of the lines are blurred and everyone is trying to find their place and claim the budgets

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In my personal opinion, I feel more clients want that strategy-level guidance in addition to the tactical deliverables. So it's more than just creating a flashy campaign or a rocking website. It's more about the reason behind creating and managing content.

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The economy is partially responsible but its also the changing industry (different types of agencies going after same work, in-housing, etc) and an antiquated biz model which many still operate in that is causing low single digit growth for the big PR agencies. I think that’s leading to layoffs more than the economy itself IMHO. I expect we’ll see continued cuts in the big firms from now through 2020.

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That’s just OPRG going down the tubes! Nothing more than bad management. IPG is killing it

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