Anyone else think headlines for pitches and client presentations are bullshit? Those headlines will never exist

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Yep

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Yes.

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Agree. Terrible.

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Certainly not reality based.

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YES.

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Idk we try to make them as realistic as possible so we don’t bullshit the bullshitters in the room. Media strategy in a pitch shouldn’t be smoke and mirrors...but I’ve written my fair share of NYT cover story headlines that could never have the client name in it.

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