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I'd on redefining the TAM role to high-value tasks like strategic technical guidance. This way, you keep their expertise while adapting to the product changes.
For the CSMs who can upskill, create a clear development plan with training and mentorship. This will help them take on more technical responsibilities smoothly.
Also, consider a hybrid model where CSMs handle daily interactions and TAMs provide technical support. Just make sure communication between roles is seamless.
Continue to monitor performance metrics to see how this blended approach is working out. Be ready to adjust as needed.
*Focus. lol typing too fast!