I started up my solo consulting firm a few months ago. I am still in early stage of existence and I am having regrets that I did not include my name in the name of the company.
I am thinking of changing my company name which will be a huge headache of re doing work, but is it worth it?

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Posting as :
works at
You are currently posting as works at

I intentionally did not label my LLC with my name. First, everyone puts their names in their companies. It can seem a little narcissistic, especially if you are a one person shop. Second, if you ever grow, having the company named after you can be a disadvantage (eg Why are you sending me Susan Smith? I want Kathy Jenkins from Jenkins Consuling LLC). Third, companies named after the owner/founder are not usually very descriptive of capabilities. Why not pick a name that describes more of your sweet spot and/or value prop? That was the name helps build brand identity. My $0.03

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What’s the entity structure? You can probably do a DBA name to include your name if that’s how you want to operate. Also curious to connect & learn about your biz!

It is an LLC, I would do a DBA but I will need to re do my domain and web site, email address, marketing stuff etc.

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