I tell my clients to aim for the sweet spot but its gonna cost you. So, don’t ask for a discount to use for your company so you can charge full price. No to “bargain basement, swop-meet clients”. ❌❌❌

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You’re missing the incredibly small circle that would reside between Free, Great and Try Again — Pro-Bono Cannes Lion.

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I always wondered about that too. I can’t go into the store and pay less for their products than the price they’re asking. Why do they get to insist on discounted rates and free work on projects out of scope?

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Or spec work. If you can’t realize that the detail of work in my portfolio is applicable to projects - best you as they say “keep it moving”.

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I literally saw a slide in an internal deck about “navigating the changing ad landscape” or some such, reading: “Work must be fast, cheap, and great. 2 out of 3 is no longer enough.” So the message is getting through, but apparently it can be magicked out of existence with Power Point

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That Friday feeling

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