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Unexpected-brand-scent-as-perfume has been done many times. Add the fact that they built it around one of the worst QBs in the NFL and I'd bet this ends up being largely ignored.
^^ this. The most surprising part about this campaign is the Will Levis choice. He's pretty much only known for making tragic, meme-worthy plays.
I think stuff like this is painfully unfunny. It's a formula that's been done to death, and there's just no need for it.
They had actual 30-milliliter bottles of the fragrance, which quickly sold out at $8 a piece on a microsite! I thought the ad was pretty awesome and was made with the right sense of humor.
Seems a little weird to me but then again, people are into that sort of thing. YOu never know what is going to hit and what isn't.