I thought the mayo in coffee campaign was weird enough but here we go with weirder. I might be late to the party but how do you all feel about this “parfum de mayonnaise” campaign? :D Overkill or just the right amount of fun for the audience to keep asking for more? I always think ideas that border on being weird will push an audience away but the success of this was a testament against my opinion. What do you think is the trick to making partnerships that are seemingly weird a great match?

Post Photo
like
Posting as :
works at
You are currently posting as works at

Unexpected-brand-scent-as-perfume has been done many times. Add the fact that they built it around one of the worst QBs in the NFL and I'd bet this ends up being largely ignored.

like

^^ this. The most surprising part about this campaign is the Will Levis choice. He's pretty much only known for making tragic, meme-worthy plays.

like

I think stuff like this is painfully unfunny. It's a formula that's been done to death, and there's just no need for it.

like

They had actual 30-milliliter bottles of the fragrance, which quickly sold out at $8 a piece on a microsite! I thought the ad was pretty awesome and was made with the right sense of humor.

Seems a little weird to me but then again, people are into that sort of thing. YOu never know what is going to hit and what isn't.

Related Posts

Anyone had the experience working in the US as a consultant? Apart from higher comp, do you feel there are more opportunities there?

like

Me in interview vs me after 3 months

Post Photo
funnylike

I have a friend looking for a graphic designer that can build her a style guide. Anyone have any recommendations?

Please send websites as well.


Thanks

like

Is anyone hiring senior producers anymore or are agencies and clients just hiring cheaper younger producers since budgets are shrinking?

like

Hey, I am happy to refer to Amazon for tech positions.

You can DM me.
Best

likeuplifting

I been trying to get into the cloud administrator side of tech for about a year. I have two Azure certifications (Azure fundamental and Azure Administrator) but I haven’t had any luck with entry level positions. Every position is requiring a year or more of experience. Does anyone have any advice on what I can do to increase my chances for a position?

Those who got the offer from luxoft romania. Comment below. Have whatsapp group will add you in that.

like
like

Any other integrated agencies working in Agile across the full agency? Trying to understand how this plays out as we roll it out.

like

This may sound odd, but can you run an agency without an ECD/CCO?? (Asking for a friend)

like

Hello have a question How much make a lead mobile engineer technician in CBRE in Virginia

likehelpful

How many of you go to networking events mostly to date?

funnylikesmart

How much can I ask for IT audit role at ZS Associates?

Currently having 2.5 years of work experience and 6lpa as my CTC.

like

DA AC profile interview, what all is usually asked?
Any help would be appreciated. Thanks

like

Hi ZSers,
Anyone looking for a male flatmate or looking for a flat? I have to move in before 18th of July. Any leads would be appreciated.
Thanks in advance!

like

Hi, can I get a referral at ADP for the job id - 218816?
It would mean a lot to me. Thanks

What's up with risk declaration?

I'm working as an Assoc Consultant at KGS Advisory (tech). Are employees allowed to invest in all mutual funds (except those on REL)?
What are the restrictions for people who are not auditing?

like

Does anyone have any experience with northwestern mutual ? I just got a offer for a internship there.

likehelpful

Pro se plaintiff, an attorney, filed a complaint alleging mold defects after closing on a property. Client, layperson, may have agreed orally to a settlement amount without proof of damages prior to filing appearance and obtaining an attorney. Client filed appearance pro se, then plaintiff sent over a draft settlement agreement few weeks later which client didn’t sign. Client then got an attorney, filed answer, etc. Can this oral agreement be voided for coercion, indefinite mat’l term, etc?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal