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Unless you're building product and getting user feedback, I don't think agile makes sense in agencies. Even for dev.
Worked at a tech company that tried doing agile for its internal creative team, didn’t work. Agile isn’t an end all be all solve, it’s a method developed in the tech world that works in the context of the tech world.
We should be looking to Hollywood, Comedy, etc for how they develop outputs not tech.
I our agency it really only worked for the dev teams. Creative was still waterfall but still had to work overtime to make the sprints work for dev who may or may not even touch what we had to jam out. Then again they had no solid plan to integrate creative
Agile is jargon at agencies. It is a specific term for software/product development.
Yes and no. When the format of Scrum and Sprint was adopted, clients balked at keeping pace. The more common Waterfall process is comfortable. A gate is reached and interim decision -- Go/No Go -- is made. Client side organizations still need the orderliness of that Go/No Go if only for CYA.
how can you even run creative in agile? what rituals are you using? what methodologies really carry over to that process? I never understood why it was trying to be adapted aside from, our clients said they're working in a product with (name a consultancy) and they're using agile and it's "faster".
agree with above. creative and strategy did not work well with agile and it was very frustrating as the output wasn't necessarily tangible at times and often I felt rushed or pressured as opposed to productive. also did not feel very collaborative, which was hard for creative work where you want the line to be a bit blurry so everyone can build something together. e.g. if I wanted to just talk things out about a brief with my creative the only time they wanted us to do it was during standup which was dumb and overformalized.
It won’t work. Whoever is pushing it know less than they are letting on. Approach to projects should be dependent on the nature of the work you are doing. Agile is a tool in the toolbox. Trying to force agile as a rule is foolhardy. Within agile there are processes that can be leveraged as needed on multiple types of workflows but attempting to force it on an integrated agency as “the way, always” highlights a fundamental misunderstanding of the purpose of agile and hints at a proclivity to latch onto a particular methodology to solve problems rather than thinking critically about the best processes to actually solve them.