This may sound odd, but can you run an agency without an ECD/CCO?? (Asking for a friend)

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No. Who will share the work on LinkedIn and say they are proud of the whole team?

likefunny

No, no tagged names because “you know who you are”

funny

There was a six month period between ECDs at our 150-person satellite office of a national creative agency where everyone was happy and productive and even the clients noticed things were running smoothly.

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Oh god yeah. We do it all the time and have TWO CCOs.

likefunny

I’m just going to go ahead and say that I value the feedback of the planning director in my LA office more than my own CCO

likefunny

Yep, small independent agency 30-50 people, there is no need to have ECD/CCO in my opinion.
CD, senior, mid, and junior creatives should be more than enough.

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Agreed @SS1. Look up John Wren’s 2018 compensation. Even when Omnicom isn’t doing well, I think he makes the same or more.

Of course you can.

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No. You can run individual accounts with CDs, but who’s in charge of the big picture? Nobody.

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I don’t think you can. Ummmm...

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Not a good one.

Without a doubt. But consider the source.

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