I was recently made ACD, and not gonna lie it's sometimes tough to see my concepts farmed out to junior teams. Not that they don't do a good job, and I get why it happens (cheaper to have a CW do it than an ACD), but it feels tough to let go sometimes. Anyone else feel this way?

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It’s tough for them to see your concepts farmed out too.

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That's a good point

That’s been happening to me since I was a mid-weight. It could mean your concepting and leadership ability are in high demand and your manager wants to make sure you have availability. It’s not always just about the money, sometimes it’s about who’s asking for you on their projects.

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Starting to think this entire thread is OP’s passive way of congratulating themself for a half-step promotion. Congrats OP.

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Lol thank you

Just so I’m tracking, you’re saying you sell an idea, but then it is passed to junior teams to execute?

SVP ECD1, I think you captured it perfectly. I guess it's just strange for me moving from being a writer to this kind of work.

I am confused, too! Are you still part of the project and guide/direct them? Your name is on the credit list, right? Or do you get cut off from the project?

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