I work at an enterprise level SaaS company. As a SPM I see a lot of opportunities we don’t seem to have a growth team, no PLG where it could be implemented, and some other cultural shifts I feel could really drive a positive change. Although as an IC I don’t see much of an opportunity beyond leading by example to create that change. Any advice on how I could bring up my thoughts to senior leadership that would lead to a meaningful conversation?

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You probably need to do a POC of what you think might work
Showing the data usually works with leadership.

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I second the suggestion to do a POC or at least put together a deck or document with some data and modeling of what you’re thinking. Show them what you want to do and get buy in. Honestly I find the simplest way is to do and ask for forgiveness later but that strategy can be tough depending on scope.

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