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If you're the brand manager, who's the client?
Financial services. It’s an old title.
Some important questions:
What are they selling and who would they like to purchase the product?
HNWI financial services but they’re only licensed in certain states. Will not allow us to run media NOT using a purchased dataset that accounts for all audience requirements. Kind of limiting and feels like programmatic is sooooo boring these days. Just really burned out and uninspired.
What about targeting within weather.com or weather apps with creative that talks about saving for a rainy day. Can define the regions and weather triggers for ads. Or on Realtor.com, again with geo parameters and targeting searchers for properties $1M+. I've seen some cool custom ads within Realtor.com that look like a home listing but are really an ad. Creative and alignment with audience interests are key.