Hi everyone, I am getting ready for a job interview, and need to create a media plan. I was hoping someone can help me with the next task: basically, I need to create inventory recommendation based on past performance. What I am very confused about is that they gave me Booked Impressions (=4M), but in the task it says I should assume there is unlimited inventory. Am I supposed to use this 4M only to calculate spend, ROAS, etc., but can actually have unlimited allocated impressions? Thank you!

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what agency is making you do this? I've never heard of putting together a media plan for an interview. Usually that's why they check your references - to see if you can do the job

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Walmart Connect

I think this means they have already incurred 4million views/impressions in the past performance?

sounds like you need to ask them for clarity

I had the interview already. Funnily enough, even the interviewers had disagreements regarding a few things in the assignment, so there was definitely more than 1 correct answer :)

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