If anyone reading this is on a Cannes panel or is in any position to influence industry leaders, please be a champion for creativity.

The devaluation of the product we put out is the greatest threat the advertising industry faces.

Please help these people remember what their companies were built on before they burn them all to the ground.

likehelpful
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I got you

likeuplifting

lol. The agency world is done, no one at Cannes is listening to agency people. The big boats are by Amazon, meta… even Walmart and other retail media giants wooing cmos with performance and data.

like

“PLEASE, executives, free yourselves from the shackles of ‘line go up :-)’ and instead stand for creativity! I’ve selected several poems from Mary Oliver that aptly demonstrate why creativity is more valuable than riding on a private jet.”

Good luck. They barely look at the work they’re judging - they’re too busy being wined and dined.

I’m on a jury this year. Already looked at 100s of case studies. More than once. And with the schedule we’ve got, wining and dining will be waaaaaay down the list of priorities. Creativity is non-negotiable as I look at the work. So let’s see.

likeupliftingsmart

Don’t think these awards matter anymore. Have fun in France.

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