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I’m not an expert but my common sense tells me that it depends if you are just promoting on the platform or using an influencer. If you choose go with an influencer who has strong presence on both platform (number of followers and number of views, and likes) then it doesn’t matter. I also feel tiktok has younger crowd than IG. All the social media platforms target audiences based on location, age and cookies etc so you get what you pay, also affiliation marketing is a good idea.
It depends on your customer and your product/service offering. I feel like instagram is a bit more versatile. I just signed up for TikTok so I’m not sure if all the features it has, so these are just my initial thoughts.
TikTok for sure. Instagram is definitely on its way out, and even successful accounts have been upset with the platform and its direction.
Not to mention video is the strongest player for marketing now and will continue to grow. Instagram’s video features were once thought to be a competitor in the short form content space, but honesty they’ve been failing so horribly that’s not the case anymore.
TikTok video marketing is the way to go!