If your boss put this in your review AND bolded it — what would you think? “As a primary near term goal, I encourage (my name) to further evaluate the skill set of the design team in relation to the current and evolving needs of the company’s businesses.”

Understanding obviously, they want me to focus on it as a goal, sooner rather than later — but to me, it seems very specific and the bold felt..interesting. I plan to ask for clarity this week, but fellow CD feedback is appreciated. Thanks!

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Posting as :
works at
You are currently posting as works at

If you don’t know what this is about start looking for another job.

likehelpful

Not saying either of that. If you don’t know what this is all about then there’s clearly a big gap in understanding between you and your boss. That’s never a good sign for your job security.

likehelpful

Time to replace some members of your design team, you / your ACD’s need to help lift them up or you need a better understanding of what these evolving needs are. Why are you taking offense to things being bolded? I’d just view that as priority #1.

likehelpful

I think it’s obvious that they are not happy with the quality of the design, period. As the leader of that team, you are responsible for the output. So it’s either a problem with designers on your team that you need to take care of, or you since you are allowing subpar work to be produced. Either way, it’s up to you to change.

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This sounds similar to my experience after getting promoted to the GCD role. I discovered that the ECD wanted me to improve and or address gaps in the CDs, which was also communicated to me in performance reviews. It was strange to me because I was a high performer and consistently received positive feedback. Sometimes, the problems previously there were not addressed and now they have a high performer in the role - they are optimistic you can address it.

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They want you to do the dirty work.

likehelpful

👆

Means someone thinks your team isn’t hip and groovy enough (aka they are no longer in their 20s like the new client brand managers) and would like you to start replacing them with people younger, cheaper, and who love doing social posts. Or NFTs.

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