I’m a commercial litigator that just made partner at a midsized firm in Philadelphia. I want/need to start building my own book. What can I do to make myself a rainmaker? Where and how can I find my own clients?

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Congratulations! I'm a Legal Marketing consultant and my number one recommendation is: LinkedIn, LinkedIn, and LinkedIn. I recommend paying for a premium LinkedIn profile and getting the Sales Navigator tier. Create a couple of thoughtful, informational posts each week and mix them in with some personal content, and people will follow and connect with you. Sales Navigator also allows you to build prospect lists and gain business insights against competitors.

I also recommend looking into joining ProVisors. I belong to a chapter in Boston, MA and it's a huge revenue source for attorneys. Philadelphia is working on building its own chapter, but I'm sure you could be a guest in another region to get a sense of the organization.

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Treat client relationship and business development like client work. Calendar it. Deliver it.

So for example, make a goal to have a meal with a different contact once a week. And do it. Just to talk. Or better yet listen.

If you haven’t read Trusted Advisor and Never Eat Alone do so.

It takes commitment, diligence and a plan. There is no silver bullet but if you have something to say and know who to say it to you are off to the races. Sounds simple but you have to be thoughtful and prepared about the what and you have to know and find the people who care. That takes effort. Effort that all to often falls victim to the billable hour. Don’t let that happen. The best rainmakers are relationship developers who devote time to it. Book three hours a week at minimum. One for reading and research about your area and your prospects. One for meeting with someone. One for working on your plan. Every week. Consistently. Rainmaking is a contact sport. The more contacts the more likelihood you find the opportunities you want.

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