Do you have any resources you recommend to learn more about paid media in general?

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Facebook has an official course. YouTube and just testing ideas out goes a long way as well. I don't do much media buying currently but it is not that difficult in my experience.

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If you’re new, your agency’s shared drive can be one of the best resources for learning more. Dig through and read whatever pitch decks and wrap ups that you can find, not just on your account but as many accounts as you have access to.

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