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There are lot of mixed reviews about Nagarro.. some folks are saying Nagarro do not fire even in covid the only did the pay cuts and did not fire anyone... where as some folks are saying Nagarro is hiring rigorously more than their projects strength so firing will happen for sure and if you are on bench for more than 1 month you are in red zone as the same happened in past... what is the mystery.. can anyone from Nagarro an honest review about this organization.
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Have you asked Kargo? Seems easier than asking us
Running a PMP with them now via index exchange. Their site list is small, so scale has been an issue when layering in data segments.
To note, we are using their custom units
Ad network that uses custom units
(And by “how the second price auction thing works” — who benefits/is most likely to get screwed vs a model where Kargo takes a set % which is how I thought it was usually handled)
You should try and use their instead of layering on in the DSP. Helps with match rates
They are an ad network with “high” impact units. They sell their placements at a premium to brands and agencies. They also offer custom creative executions. They are nice to look at, but, I mean, I’m biased per my career
?
No different than their direct business for the most part. What in particular are you trying to understand?
@Manager 1 - Thank you. With advance apologies if I sound and/or am completely dense, Kargo’s publisher facing contract for programmatic looks like a standard direct business IO governed under IAB 3.0 except that the advertisers are TBD and the fees are as a second price auction.
What I’m trying to understand is (1) whether they just buy programmatically through another exchange and resell the inventory or whether they have their own platform and (2) more broadly how the second price auction thing works (ie where the fees due to publisher are based on the second highest vs the winning bid).
All of the above may be extremely standard but I’ve never seen it before & don’t really get it...