Yeah so my title says “integrated” but my current (new) job is expecting me to do broadcasting...I’ve never planned broadcasting...got any tips?

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Fake it til make it. I came in as digital specialist, it was a trap and actually turned out to be analytics/reporting role... 😩

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It’s honestly not that hard, you’ll be able to figure it out. Find a coworker to explain it to you. And be thankful that you don’t have to deal with a thousand metrics like digital. “How did the tv buy perform?” “We delivered in full!” “Great, here’s your bonus.” Just kidding, no one gets bonuses.

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It’s not hard. Do some googling and figure it out?

Media boot camp? Not sure if it’s still offered or if there’s a similar online course but it covers the basics.

You’ll be bored but you’ll get better gifts and invites

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