I'm an Art Director looking to make the switch to copywriting. Book180 is out of reach.

I'm currently laid off and even though I'm considering copywriting, I'm still on the fence about professional creative pursuits in general. My last role left me very burned out and empty. On top of that, what are your thoughts about the longevity of creative roles at agencies? Is this a stable career choice? I know layoffs are common, but will AI take over copywriting?

like
Posting as :
works at
You are currently posting as works at

If you can learn how to write on your own, you already have the design skills to comp your spec work.

I have no idea what’s going to happen with AI, but you can start to learn copywriting by reading “Hey Whipple Squeeze This,” and “Junior: Writing Your Way Ahead in Advertising.”

likesmart

I know firsthand that Book180 is very generous with scholarships and accommodations. I would reach out to Francesca and Sarah directly if you are even considering it somewhat, or feel free to send me a direct chat. I made the switch from Art Direction to Copywriting and only took one seminar at Book180, which was enough to pull credentials my way.

helpful

Also A.I. is a tool, much like Photoshop before it, and pencil and paper before that. Use it if you must, but do not kid yourself into thinking a piece of technology can replace the human experience.

like

Free and cheap resources are out there. Look at thousands of classic good print headlines everyday. There’s a guy posting on LinkedIn every day. Then you can buy old annuals of award winning work from years prior. Etc. DM if you want more cost saving tips.

like

Who is the guy on LI? I’d like to follow him.

I’m an art director who writes. Depending on the agency/client/partner it’s a plus.

like

I believe you but I am looking to be totally out of art direction.

Part of it is because I love writing and concepting. I’m writing a book right now. The other part is realizing that no one is coming to save or relieve art directors. The demands are too great and the rewards are nonexistent. I have to save myself by pivoting.

I'm glad I discovered this four years in. If I knew then what I know now, I NEVER would’ve chosen art direction as a career. Never. It would’ve saved me a lot of burnout, stress, headaches and weekends.

sounds like you have the concerns of all of us creatives have about the future. the real question to be asking yourself is if it’s worth the burn out you’ve already experienced.

Related Posts

What is the best way to get SHRM certified. I have my associates in business administration.

like

Completed all interviews well and did HR interview also with LTI Information Technology 2 weeks back.submitted docs they asked. Then nothing has happened... What is going on?

like

Hi. People Manager here. I've been one for 12 years now and I encourage my team to not be "yes" people. At this time, it feels like my manager wants me and my team to be yes people for her. How do I deal with this? I've never been a yes person and I don't preach this to my reports. I don't know what to do. Help?

I am a career changer on mo 4 of a 6 mo sourcer/researcher contract that I’m not sure will be renewed due to team re-organizing. I have 5 YOE basically in an HR generalist role at a company that didn’t have an official HR function, building systems from the ground up. I also have my SHRM-CP. I am looking for a perm, remote HR generalist or program manager position and getting no traction despite a well-reviewed resume. What do I do? Should I go to grad school?

like

Looking for information on strategic planning. Looking for possible change but want to hear from current folks. Thoughts, ideas, pitfalls…

like

Happy Navratri for everyone who is celebrating!!

like

Does anyone have any advice on requesting data from municipalities (beyond just a foia request)? Working on a startup idea related to infrastructure but will need to get municipalities to give me extracts from their land use databases.

like

Hi All,

I submitted my resume in Accenture portal 3 months back and now I got shortlisted for interview.

My yoe is 3.6, but the interview is scheduled role "Application lead project". Is this normal?

Are there any chances they might reject me as the interview is for lead role while my YOE fall in senior analyst / analyst role.

Thanks,

like

Is it legal to collect the rent in a separate LLC even though rental property is not owned by the same LLC?

like

Any good recommended books on how to build a scalable product and team? I'm looking for recommendations for two areas: 1) in general laying the groundwork in a startup to have the tools and especially processes in place to scale, and 2) tactical focus on building a SaaS project. I've been promoted into a management role from Dev roots, so need to learn more PM processes to be an effective manager in day job, plus would like to start building my own SaaS solution.

like

Hi.. I'm currently working as Data Analyst in TVS. Most of my work in Advanced Excel only. How can I move forward myself into Data Science by learning new technologies or any courses? Please guide me

like

I was a basis admin for validation team for 6 years and then I have been working as a product owner in automating implementations and other activities in ECS. I recently did a Mtech in software engineering. can I look at a full time developer career or continue as a product owner or move to SAP implementation. Any suggestions?

like

What is the hiring market looking like these days? I am seriously burnt out and ready to exit MBB consulting, but feel this economic downturn may not be the best time to make big career moves. Thoughts?

like

How is the hiring at MBB in Toronto at the moment?

like

Any particular segment of sales good for ex-finance? Currently 3 years in at fortune 100 bank on business development side (on commercial loan originations team but no commission/targets at the associate level, basically do credit analysis and build pitch books for the producers) This role has been great as I have gotten both analytical experience and tasted sales experience (I say taste bc I’m not the producer) but would potentially like to transition to a sales role that is less analytical

like

Yin and yang

Post Photo
likefunny
like

I really miss breeding out one night stands.

likefunny

Urgently need referral for TIAA
YOE- 3.4
Tech Java Spring microservices backend
Fintech domain
LWD 1st Sep
Location Pune
Thanks

Can anyone help me knowing how can I find a job in UK while sitting in India for Skilled workers visa? I have experience of 2+ years with 1.6 years of experience in Digital marketing.

like

Additional Posts in Advertising

When I go client side, I will demand that all decks sent to me MUST use Goudy Stout font at all times

like

It’s hard to be motivated when rounds of layoffs happen and you see all your friends leave. But one thing that’s gotten me through all of this is working out. And when I say workout I mean the most pathetic, sad, barely completed beginner-level cardio dance routines. I’ve somehow forced myself to move while on lockdown and it’s somehow forced me to feel better. Whatever you’re doing, wherever you are: get up and move even if you don’t finish or end up going on a walk. Pls take care of yourself❤️

like

The bond yield curve just inverted. If you don’t have to make any major purchases for the next year, that’s probably a good thing

like

Has anyone been able to negotiate anything extra or terms when being laid off?

like

Don’t ask me why but would anyone know where I could download McDonald’s font? Preferably for free... I think it’s called Speedee? I can’t find it anywhere... help

like

In NYC going from Junior CW to Mid at same agency. Currently making 72k. How much to shoot for?

like

Are Droga or Anomaly open to sponsoring work visas for mid-senior folks outside of the US?

like

Did anyone else 'fishbowl' cars in high school?

like

Didn’t know who the CCO is when I was asked about it in an interview... is there anything I can do to redeem myself? I feel like I really dropped the ball on this lol

likefunny

Manager texted me at ~10pm asking for a non-critical update. I chose not to respond (until morning) because I don't want to allow a bad habit to form. Thoughts?

like

Hypothetically, what might happen, if Strat said to fishbowl they needed a virtual hug? Other than CD potentially saying something snarky and mean ...hypothetically only.

like

Are there any solid recruiters in SF?

like

Having the clients love an idea you had to fight to present is a bittersweet win- you feel validated, but also wish your team backed you from the start...anyone else experience this?

like

What’s the worst advice you’ve ever gotten in this business?

Mine, as an account person: “You should take more credit for the creative that’s presented.”

funny

Anyone from MediaCom on here?

like
like

Is anyone else having trouble just BEING back at the office… for a full day? Even if it’s hybrid. It’s like driving me insane just sitting here in silence and making small talk from 9-5:30. I feel so trapped.

like

How much of your job is actually solving a business problem with creativity, and how much of it is just providing corporate self care to wealthy clients who hate you?

likesmart

Hi friends, I am reading this book ‘radical cander’ and was wondering if you have Fav way/ example of receiving and giving tough feedback? Or have any stories about feedback that have stuck with you through your career.

like

What do you put in your timesheet after a day of staring at your computer? We all have days that are less than productive, right? Speaking as a creative, anyway.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal