I'm looking for a European ad campaign, it may have been Scandinavian, for milk. It ran as video and print ads. The video would feature a person asking for milk and then being told that a only a milk

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Posting as :
works at
You are currently posting as works at

Look up Arla. I think that’s it.

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Substitute was available. Scene would then cut to a man's arm punching the substitute carton off a table to be replaced by a carton of real milk. Voiceover copy was, "not milk!" (Punch) "Milk!" It won some European ad awards but for the life of me I can't track this one down. Does anyone know which ad I'm talking about?

Oatly, ofc it's Oatly.

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