My agency doesnt use briefs to kick off any projects... Is this normal for an ad agency? They JUST got this account a couple months ago and it’s a huge account. Should I be concerned?

like
Posting as :
works at
You are currently posting as works at
Highlighted IconHIGHLIGHTED

This isn’t as rare as people are making out, especially if your shop is/was digitally focused. Does your studio use Jira or an equivalent? I worked at a shop that was resistant to briefs, but totally open to ‘tickets’ which served basically the same purpose.

We don’t really use it to outline deliverables or expectations of projects.

like
Recent IconRecent

I’ve haven’t really seen a brief or a non-strategists-opinion based insight at my agency in two years.

Last week, one of our lead strategists was talking about how she doesn’t like reading research reports and isn’t good at working with data.

funnylikeuplifting

She’s not lazy, honestly. It’s just that we’re not a real agency, so most people don’t know what their actual job is/are just not equipped to what they’re responsible for.

Call it whatever you want, but there needs to be something that defines the problem you’re trying to solve.

like

Totally

You should be concerned

likehelpful

VERY!

likehelpful

The client should demand to see it and approve it. We do not kick off without client’s approval of the brief.

like

This is actually a pretty great podcast episode on the creative brief!

https://open.spotify.com/episode/0Zr0PFB1BGtI093fPPX3pV?si=q-3g6C7OR2u4UM-gsuvmBQ

like

Wait, so, how do they kick off the project? Just scream “okay, go!”, then send you off into the brainstorming without a clear objective abyss?

Pretty much, yes

like

I've honestly never heard of not using briefs as a practice. Does your agency have strategists?

Not really. We have one but he wears “multiple hats”

likefunny

how do they start projects then??

Literally they just talk about it and say “ok everyone good?”. It’s so bad and messy

likefunny

Thanks, all. With all of this said, how do I try to implement change? One of our PMs tried to talk to my boss about it and she was frankly rude and talked down to her as if it was normal they don’t use briefs. My boss literally said “we haven’t used briefs in years. You don’t need one” 😫. It’s such a mess.

Love all this advice. Thank you

Related Posts

Is verizon service based or product based company?

Anyone recently joined Accenture ( Avande ) how about work life balance?

like

Does ibm give any Diwali gifts?

Just wanted to confirm if we have an option for buyouts during the NP,is it normally negotiable to 30 days,how does it work?

like

New things went in on 11th Street in the Heights and Boomers on Nextdoor are upset

Post Photo
likefunny

Hello good fishes! I had informational exchange with the hiring manager. Now going for technical interview. The role is in Privacy and have not done much of coding in last 6 years. Any suggestions what I should study to get through? This is for a Principle position.

like

Any update on lottery?

like

NFW- I just had a good laugh. Earlier today I was on a video conference call reviewing a Private Label Agreement template with a larger company who wishes to brand label products we develop and manufacture. We came to a very one-sided provision and my sales VP stated “for this one, how can we just say ‘hell no’ ...nicely?” The other person on the call said we can replace the wording with just NFW (no f@$* way) and I said “I will have to add that to the defined terms section so it’s clear”

likefunny

Anyone have any suggestions for front end guis for users to run python code? I’ve created a few tools for webscraping data, automation, and modeling but non technical users freak out when they try to run the code themselves. Any suggestions? (Have tried Juypter Notebooks and a few other IDEs)

like

Realized my savings account interest rate is now higher than my mortgage rate. No way I pay that off early. Eat your heart out Dave.

likeupliftingfunny

Is anyone planning on trading water futures?

funnylike

I'm finally back.... (I did ten mins on the bike after this.)

Post Photo
likeuplifting

Hi Fishes

Please let me know what will be the TDS cut and approx in hand salary for below salary

Post Photo
like

Hi Fishes, Had salary discussion today with TCS HR but he stated that he would seek approval and approval takes 8 days for my expected CTC and for the designation, so is there any hope that they will offer or it's a waste of time waiting for them

like

Can anyone share what they pay for Employee+Spouse+4 kids for health insurance at Chase??

like

Public vs private sector clients in Canada:

Which do you prefer and why? How has your experience, learning, WLB, and future marketability varied across both?

like
like

Asking on behalf of a friend:
How difficult is it to get an analyst job in current job market (no relevant prior experience) bcom grad

like

Best west coast pharma agencies?

like

Additional Posts in Advertising

So a client who brought me on for a rebrand/relaunch has shifted his social media in house to his friend’s 17 year old son. Despite his age, the kid has less than no clue, the posts have typos, I presented some concepts based on certain elements being in place...he ran with them despite those elements not happening...I should sit back and laugh(ok grin). But now I’m hearing people think this is MY work typos and all. FYI I’m talking typos like “your” and “you’re”, see our latest “add”, etc

like

Is it just me or is the app/group super negative?

like

How do you keep yourself motivated when you’re so unhappy at your company and it’s affecting your physical, mental, and emotional health? I cannot do this anymore. I’m so miserable.

like
like

Best job listing site for Account Management roles in Los Angeles?

like

Anyone know if we can expense coffee pods during this WFH thing? I’m already on my 2nd cup.

likefunny

Any thoughts in the Ogilvy office? Which are account are worth being in?

likesmart

Hi everyone, does anyone have any advice for someone who has been in the agency project management /production space for a couple years now but may be looking to transition into a more in-house brand management / client side role? (I think it’s time for me to be the boss now! Tired of the agency burn out)

like

Moving across the country to LA. Any pro tips in the relocation process to make the experience less of a hassle? Just me and my dog making the move.

like

Just got promoted to ACD. Will be taking on more leadership roles. Any books, workshops, resources that helped you learn leadership skills?

likeuplifting

To everyone that’s been laid off I just want y’all to know that I’m with you. That is why I’m doing the bare minimum until it’s my time to go.

likefunnyupliftingsmart

Cannes is cracking down on those raucous parties in yacht alley this year. Seriously reconsidering my attendance now. 😒

like

WKNY— How are you all feeling in the new year? Travel/leisure clients doing ok? Any new business on the horizon?

like

Anyone familiar with WPP policies for cost of living raises and promotions in the coastal offices versus KC office?

like

How much of the work that gets entered/wins at Cannes is real? Seeing criticism of fake work – but doesn’t this happen every year from a whole ton of agencies?

like

Changing my title to Copingwriter

likefunny

Books on human psychology that have affected you. I'll start: influence, sales Bible, on killing.

like

Just got a job offer at an agency I’m really excited about, but it’d be a complete lateral move. Same position and same amount of pay now. Is it worth it? Or should I wait until I’m able to move someplace with a pay increase or title move? I’m pretty unhappy right now at my current agency and job. But was really hoping for an increase somewhere. Thoughts?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal